Human Body Detectives

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Project Brief

Overview

SushiCode has been contracted to design and develop a website refresh for the Human Body Detectives brand. Project included a full re-design and content update to support a new online customer journey model. The integration of three separate sales channels (amazon.com, thinkific.com and two social commerce platforms).

Objectives

Repositioned the Human Body Detectives brand as a fully integrated health and wellness solution for kids.
Simplified the online customer journey on HBD.com to remove barriers to purchase.
Integrated all existing sales & communication channels to support the new customer acquisition strategy.